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B2B Content Marketing: The Numbers Don’t Lie
In late 2012 CMI and MarketingProf’s published their recent findings from their “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends- North America.” Brands are starting to catch on – creating...
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B2B Content Marketing & Challenges that Businesses Face
The good folks over at Marketo and the Content Marketing Institute produced “The Contentious State of B2B Content Marketing” [Infographic]. With the tremendous momentum of B2B Marketing, this...
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Professional Brief: The Secrets of Successful Web Copy.
The secrets of successful Web copy can be found in the 80s flick Back to School, in which Rodney Dangerfield plays a lowbrow millionaire who tries to succeed in college the same way he succeeds in...
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The New Threesome: Why the Conversation Layer has Become so Important to...
I recently read an interesting book called The Challenger Sale: Taking Control of the Customer Conversation. In 2009, authors Matthew Dixon and Brent Adamson, researchers at the Corporate Executive...
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Mapping Visual Web Elements to Your Customer Lifecycle
The Visual Web is a marketing hot topic right now. Flickr and Google+ have recently launched redesigns which are extremely visual in how they organize and display information. You don’t have to look...
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Marketing Automation: A Content Marketing Buzz Word or Must Have Tool?
If you’re having a conversation about content marketing, email campaigns, social marketing, lead management or any number of other moving parts as it relates to developing an integrated sales and...
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What Gmail’s Inbox Change Means for Marketers
I have been a Yahoo user since 2004 and in 2008 I added a few Gmail accounts to my personal email line-up though Yahoo has always been my default program. In the last year, I started to lean on Gmail...
View ArticleBest Practices for COI Research
The days of huge awareness media spends and silver bullet ad campaigns sufficing as entire marketing strategies have come to an end. Without an integrated strategy covering both digital and social...
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Building Your Social Community Utilizing Brand Advocates: Finding Your Gary
Recently I have been eating lunch with my buddy Gary. Gary attends upwards of 100 concerts each year and is woven within the local music scene. During our lunches, he enlightens me about an upcoming...
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